I'm going to go on a bit of a rant today as I'm dealing with some unpleasant realities at the moment. First, Local's Lounge, the only real radio outlet for local bands was canceled from Max FM. Then Max FM changed formats – twice. First to Kung Pao 100.5 – all Chinese music and then to Hot 100.5 – R&B/Pop/Hip-Hop.
Now, I don't know if Hot 100.5 is going to be the final format or not, but even if they go back to a rock format, I don't know if I will listen in. The fact that the people running Max FM trust some numbers-cruncher rather than their own listeners bothers me a lot.
They don't care what the listeners want. They are too busy working the angles in hopes of getting better ratings to care what we listeners want. They fail to understand that you don't get more listeners through stunts or marketing ploys, but by building a relationship with your listeners. You become part of their lives.
Once that relationship is broken it can't easily be fixed, even if Max FM decides to rock again.